Drawing on the extensive internal resources of China Resources Group, China Resources IP Management Co., Ltd. operates an integrated trademark and copyright shared services platform offering trademark, patent, achievement protection and broad IP operation services. Its overseas registration services support brand globalisation, helping companies build an IP defence line in target markets in advance.
IP PROTECTION & OVERSEAS REGISTRATION
From securing rights to protecting achievements and commercialising IP, forming a complete intellectual property service chain.
Leveraging the extensive internal resources of China Resources Group, it operates an integrated trademark and copyright shared services platform, providing high-quality, cost-effective and trustworthy comprehensive services covering trademark search, filing and registration, assignment and renewal, opposition and defence, and copyright registration.
Integrated shared services platformCombining in-house capability with external resources, it provides high-quality one-stop patent and innovation services covering patent mining and portfolio, filing agency, annuity management, and support for innovation policy and project applications.
One-stop patent + innovationAddressing the pain points of protecting IP achievements, it provides all-round services including infringement monitoring, evidence preservation, administrative complaints and litigation support, and the design of brand protection frameworks.
All-round protectionGuided by the belief that use creates value and aiming to build IP assets, it serves IP rights centred on trademarks, designs and copyright, monetising the cultural and commercial value behind IP assets online and offline.
Monetising IP valueTrademarks and intellectual property are territorial. Completing registration in a new market before entering is the only way to avoid being caught out by squatting or infringement.
Conducting trademark searches and similarity analysis in target markets to assess feasibility and potential conflicts.
Determining jurisdictions, classes and applicant arrangements in line with business plans to form a layered portfolio strategy.
Preparing documentation, filing applications and following up on examination opinions, corrections and oppositions.
Establishing trademark monitoring and renewal management to detect squatting and infringement promptly and respond accordingly.
From brand protection frameworks to cross-industry IP operation, these practices offer reference paths for brand globalisation.
The case was included in a compilation of outstanding Chinese brand cases, demonstrating a systematic approach to core brand protection in support of high-quality group development.
A themed pop-up at a world-famous landmark combined Hong Kong aesthetics with photo spots and IP merchandise, using localised IP operation to help the brand grow in the Hong Kong, China market — a practical example of IP empowering a global brand.
Bringing Ocean Park Hong Kong's panda IP to the Chinese mainland market in full for the first time, with co-branded products and campaigns with a retail brand. Youth-oriented marketing drove organic social media reach and connected IP operations across both markets.
Drawing on the extensive internal resources and brand management practice of China Resources Group, with hands-on experience serving large corporate groups on IP matters.
Trademarks, copyright, patents and achievement protection handled together on one platform, reducing multiple touchpoints and information gaps.
Domestic filings and overseas portfolios progress in step, with registration priorities and timing matched to your global expansion schedule.
Beyond securing and enforcing rights, we advise from an IP operation and commercialisation angle so intellectual property delivers real value.
Tell us your target markets and brand plans, and we will map out the registration route and protection timeline.